AR & VR easing toward mainstream | Tech Radar Nov ’16

AR & VR easing toward mainstream | Tech Radar Nov ’16


So we’re seeing augmented
reality and virtual reality heading towards the
mainstream right now. The audience is ready
for this technology, and it’s just the
tip of the iceberg. What are you going to build? What kind of world are
you going to create? What we’re particularly
interested in is how virtual reality, and then
potentially augmented reality, can move just purely from
gaming and rich media to, actually, some really
interesting enterprise or workplace use cases. Where it’s going to
take the industry is towards natural interactions
with the digital world. Then you layer on other
interaction points, like sensors, and
voice recognition, and image recognition. You start to pull
all this together, and you’ve got a natural
way of interacting with technology that doesn’t
require a keyboard or touchpad. It’s a lot more interesting to
interact with an environment when the environment can
actually respond to you. But you should be
exploring, what does it mean for
your business model to have different types
of interaction points with your customers and
with your employees. One item we call out
on the radar this time is Google’s proposal
around the Physical Web, which is basically a simple
beacon-based Bluetooth protocol. And we’re very excited
about how the confluence of augmented reality, physical
world, and physical web can play really nicely together. But in the augmented
reality world, things are moving a
little bit more slowly. But now Microsoft’s
Hololens, a new headset for augmented reality,
is now in early release. I think the thing
that’s really compelling about it is actually the fact
that it comes from Microsoft. And Microsoft Play is heavily
in the enterprise phase. So I can see them creating
partnerships with enterprises and developing
applications on this. There’s lots of 3D-modeling-type
technologies and software that you need to
get a handle on. And a lot of this is coming
out of the gaming world. And Unity is one
of the major tools that we’re using that supports
3D modeling for virtual reality and augmented reality. Breaking our old modes
of thinking about how we can solve
particular problems, or even what kinds of
problems we can solve, I think that’s going to open
up the application of both AR and VR. So if you’re not quite ready
to invest in a VR headset, or even more so, an
AR headset, then you can download one
of the many ARSDKs, and start investigating,
start assessing, start exploring what
you can build on those. And to be honest, once you get
into it, it’s really exciting. [MUSIC PLAYING]

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